Shock and consternation felt across the UK

Biscuit maker McVitie’s is cutting 7 (seven) biscuits from its packs of digestives due to Brexit. The company says that the fall in the pound has made ingredients more expensive and so a 20% cutback is needed in packs from 500g to 400g (approximately 7 biscuits in a pack of 34).

One of the UK’s favourite tea-dunking brands has already cut several other biscuit brands including Jaffa Cakes and Hobnobs causing great upset to tea drinkers across the country.

Sky news report Francis Grove-White, the deputy director of the Open Britain campaign, as saying;

“No wonder the latest polling shows support for hard Brexit is crumbling. The everyday consequences of the post-Brexit fall on the value of the pound are difficult to digest.

“The Brextremists are taking the biscuit with their support for a recipe of leaving the Single Market and the Customs Union.

With the pound now trading back near pre-Brexit levels, McVitie’s should come under fire for what is a very late move to cut costs. I doubt very much whether the cheapening import costs on the higher pound will result in a reversal of the cuts to packs. As one proud member of the TDU (Tea Drinkers Union), #digestivegate is an absolute tragedy and utter disgrace.

Ryan Littlestone
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